Are you a supplier looking to bring your beverage products to Michigan?
Atlas Sales is the beverage distributor of choice for the southwest Michigan area. Located in Battle Creek, MI, we work personally with retailers, bars, and restaurants to provide quality beers, wines, and non-alcoholic beverages. We have been in business since 1933 and pride ourselves on long-standing relationships with our business partners. Our partners benefit from our team having the highest rated customer service among all beverage distributors serving our customers. Unlike many other
distributors, we do not have an overwhelmingly large portfolio. Our suppliers’ brands are never lost in the shuffle with other competing brands. However, we are continuously looking for select new products that will cement our position as a total beverage distributor. Please contact us if you have a product that would be a good fit for Atlas Sales.
We believe our managers, sales team, drivers, warehouse team, and office staff are the best in the industry. We have low turnover, with our average team member employed nearly 20 years. We strongly believe in ongoing training and have skilled draught technicians on staff. Most of all, we focus on developing an excellent sales force; our sales team has fewer accounts per sales professional than any of our competitors, allowing us to focus on each customer.
Built in 1998, our new warehouse is up-to-date with the latest technology to ensure the best product quality and fastest turnaround for our customers. The facility features computerized inventory control and temperature controlled storage.
In the rapidly-changing alcohol industry, Atlas Sales realizes the need to stay ahead of the pack. That’s why we have invested in quality sales technology, utilizing the Mobility system on tablet PCs for each salesperson. In addition to our sales technology, we have top of the line sign making equipment and a dedicated graphics designer on staff. This allows us to create customized marketing material for every one of our products.
Why We Do It
The most important element of our company is our close-knit family orientation. Our family and our employees have a real passion for the business. We enjoy holding regular beer and wine dinners in our market, and we appreciate any opportunity to talk to customers about the wonderful diversity of fine products available in our industry. We put this passion for the beverage industry and service excellence to work for each one of our suppliers.
Contact us to receive a call about partnering with Atlas Sales.